Mike Taylor serves as Vice President, Team Marketing & Business Operations, for the NBA and is charged with growing NBA, WNBA, NBA G League & NBA 2K League team profitability through strategic consulting in all areas of business operations, including ticket sales, suite sales, customer retention, sponsorship, marketing and digital, suite sales, guest experience, arena operations, analytics, and expense management. Since joining the NBA, he has helped drive results across the league, including four consecutive attendance records in addition to record setting ticket and partnership revenue results.