Hollie is Managing Director of Lucky Generals NYC. She has been vital in growing the new office since joining in 2021. Previously at Anomaly she ran a full Diageo portfolio—Crown Royal, Johnnie Walker, Bulleit, Captain Morgan, Don Julio, and Buchanan’s – winning Effies and Clios along the way.
She also led WeightWatchers, delivering a brand relaunch in 10 markets, working with Oprah Winfrey. And held agency responsibility for womxn empowerment and growth.
Before NYC, Hollie worked at 72andSunny LA, as well as WCRS and Ogilvy in London. Brand experience includes Coca-Cola, MTV, Sky, NBCUniversal Cable Entertainment, eBay, Philips, Unilever, INFINITI, and American Express.