Bayyina Black is an award-winning creative sustainability and social impact expert. Her 10+ years career has been dedicated to championing positive business-wide evolution and driving change on a global scale no matter who with or where she opens her laptop. Bayyina has brought her relentless passion for helping brands and businesses align with their purpose and people to her current role with digital advertising agency, R/GA. As the self-proclaimed Queen of Pivots, throughout her 6-year tenure, Bayyina has worked within R/GA’s Ventures Studio, Content Studio, and Creative department as both a Producer and Art Director. The common denominator in every role she’s held was her passion for social impact and purpose-driven action initiatives which led to her becoming R/GA’s first Global Director of Sustainability and Impact. Bayyina’s most notable accomplishment in this role has been creating R/GA’s flagship pro bono program, Make/Good for Businesses designed to help close the racial wealth gap by providing creative and strategic services for Black, Indigenous, Latine and Asian small businesses and non-profits. To date, the program has provided services to 25+ underrepresented businesses and non-profits and aided in funding over $1M to them through grants and donations. Named a Rising Star of Madison Avenue by Business Insider and Global Connector by R/GA, Bayyina’s impact can be felt from having led initiatives from Brooklyn to Brazil. She is also the co-creator of Grupo de Negros (GDN), the Afro-Brazilian business resource group based in São, Paulo, Brazil. Her most recent projects include co-launching with Founderland, PAM, the AI-powered platform for female founders of color designed to practice their investor pitches, launching RISE, the new DEI brand for advertising holding company, Interpublic Group (IPG) and partnering with Black Women for Black Lives to create an NFT for the #blackinukraine movement which helped save over 5,000 people of African descent strained in Ukraine. Bayyina takes great pride is serving as an advisor for ESG-focused entrepreneurs as well as a mentor to professionals seeking to live more fully in their purpose. As an avid traveler and digital nomad, Bayyina splits her time between Brooklyn, NY, Salvador/São Paulo, Brazil and Kingston, Jamaica with her passport always in tow. When grounded, she still flies high moonlighting as a licensed drone pilot and can often be found blowing bubbles at music concerts and passing out sunflowers to add a little sunshine to people’s day.