Agency: Wieden+Kennedy Portland
Client: American Indian College Fund

On Indigenous Peoples’ Day 2023, the American Indian College Fund (AICF) in partnership with Wieden+Kennedy Portland released its latest campaign titled, “Move Aside” featuring Reservation Dogs’ Elva Guerra of the Ponca Nation and directed by Erica Tremblay of the Seneca-Cayuga, that showcases the unwavering potential of Native American college graduates who are entering the workforce.

These graduates are innovators, healthcare providers, forestry techs, Senators, and NASA rocket scientists. They are leaders, mentors, and future change makers. When society makes room and moves aside for tomorrow’s Indigenous graduates, it supports the future. When society becomes a friend and ally, it is legitimizing Indigenous peoples’ place in the world.