Agency: FCB Chicago & FCB New York
Client: Ad Council

“Love, Your Mind” takes the form of a personal letter encouraging you to tend to your mental health. It focuses on a segment who tends to suffer most but face strong stigma, which skewed toward Black and Hispanic men. Despite reporting challenges, over half see reaching out for mental health help as weakness. “Love, Your Mind” reframes mental health from a perceived weakness to a tool that helps unlock one of their strongest values in life: success