Agency: Rethink
Client: KitKat

KitKat has long been synonymous with the ‘break’ and its various meanings and interpretations within culture – the water-cooler break at the office, the serendipitously unplanned break, the mental break. But one break that hasn’t been celebrated by brands is the break that happens every evening during the holy month of Ramadan — Iftar — the breaking of your daily fast. That’s why we created the limited-edition KitKat Iftar Bar: a KitKat Bar with 30 pieces – one for each day of RamadanWe wanted to find a way to authentically celebrate this break with the Muslim community.