Blog
Tamika Joseph
By ADCOLOR June 19, 2017 |Tamika is a digital advertising and marketing professional with 10+ years of industry experience having worked on all sides of the business: publisher, agency and client sides, as well as within multiple functions – finance, communications, marketing and for the majority, advertising sales. Her professional experience spans across cities, including London, Chicago and for the majority, her hometown, New York City.
Presently, Tamika is a Strategic Account Manager for Bing at Microsoft where she manages $20M in search advertising revenue for top tier direct advertisers and ad agencies in the northeast region. Yet, in 2012, she initially joined Microsoft’s display advertising business selling their portfolio which included MSN.com, Skype, Outlook, Xbox, video and programmatic. Her work experience hails from companies such as NBC Universal, Disney-ABC, and more. Throughout her careers, she mentored and onboarded 100+ new employees as well as led a professional development team. She’s also managed interns and assistants, half of which converted to full-time employees. She is actively involved in the community as a dedicated advocate to mentoring young girls and amplifying diversity and inclusion.
She sits on the Advisory board of AdColor, a non-profit organization that celebrates diversity in advertising. She has been an active member of the National Black MBA New York chapter, serving on the Corporate Sponsorship committee, securing and maintaining partnerships with Fortune 100 companies.
Tamika is an advocate of teaching and mentorship as she is a “Big” to a “Little Sister” via the Big Brother Big Sister program in NYC. In addition, she mentors a young girl in Kenya via email through Girls Give Back Circle. She’s pursued international opportunities to train and consult Microsoft’s internal teams as well as external partners, agencies, and NGOs on digital marketing in Kenya and Zimbabwe. Lastly, when she has free time, she also provides professional development advice to MBA students, as well as digital marketing advice to local small businesses in her neighborhood.
Tamika pursued her education in New York City. Graduating with Honors from Pace University in 2005 with a BBA in Marketing and Mathematics. She was the only Statistics minoring the graduating class. After 4 years of work experience, she pursued her MBA at Fordham University where she focused on Communications, Finance and International Business. During her MBA studies, she sought her own study abroad opportunity and went to London for 6 months where she studied and worked in international marketing at Disney Cruise. Upon return, she went to Chicago for a role at MillerCoors. Ultimately, her hometown of New York City called her back.
Tamika is a Brooklyn, NY native where she currently resides but often escapes to satisfy her avid global travels. She’s been to 4 continents, 32 countries, 37 international cities, 29 national ones, and 18 states. Yet, most of her travels are to the islands for reconnection with her family and friends in the Caribbean.