Blog
Jessalin Lam
By ADCOLOR June 19, 2017 |As Relationship Manager at Hyper Island, Jessalin is responsible for nurturing relationships and selling learning experiences to clients(including Lego, Samsung, Apple, Google, Best Buy, Nike, Capital One). She leads strategic partnerships, spearheads marketing events, and frequently attends relevant events to contribute to overall sales strategy, expanding the network, and growth of the business. Jessalin also acts as an advisor to facilitate the life-long learning journey of clients for professional development.
Prior to joining Hyper Island, Jessalin was Assistant Marketing Manager at ShermansTravel Media, where she led marketing and partnerships (Travel & Leisure, BrandmanPR, eBay, SmarterTravel) as well as organized company events to foster a supportive company culture. Previously, she was the Director, Marketing and Sales at SoundView Broadcasting LLC (SVB). She managed the advertising sales for over 15 international TV channels and was the key liaison for the Greek, African and South Asian channels. Before working at SVB, she worked at Multicultural Marketing Resources (MMR) as the PR and Sales Manager partnering with key decision makers to cultivate long-term business relationships. Among her numerous responsibilities at MMR, she promoted diversity initiatives and events, secured speaking opportunities, pitched clients to press (including ADCOLOR, AD Club of NY, Y&R) as well as attended multicultural conferences (AHAA, 3AF, Hispanicize).
She graduated from Baruch College with a Bachelor of Business Administration degree in Marketing and Advertising in 2010. On her spare time, Jessalin enjoys giving back to the community to inspire others. She plays an active role in several professional organizations such as SheRunsIt, Advertising Club of New York’s Young Professional Committee, Association for Talent Development’s Membership Committee, and United Women in Business.