An Indiana native, Jasmine Baker attended Spelman college, graduating with a degree in Applied Mathematics. During her time in undergrad, she completed internships in sales, sales operations, and market research, eventually landing her with an internship at Levi’s in consumer insights. It was there she found her spark for telling a story with data to elevate customer’s pain points.

After graduating, Jasmine worked as a Data Strategist at Consumer Edge Insights, working with large investment firms and corporate consumer insights teams to leverage market insights before joining Spanx as a Consumer Insights Associate.

In her current role at Spanx, she focuses on solving customer’s pain points while shopping and enabling change to better their online shopping experience.

Above all, Jasmine values her work with college students to enhance their resumes and LinkedIn profiles to gain access to internships and professional development opportunities.