Roo Yeshpaul Johnson is a seasoned social marketer, known for driving creative, diverse and results-driven social and influencer strategies. As Senior Manager of Social at Adobe, Roo leads engaged and talented teams to deliver impactful, award-winning work with creativity and inclusivity at the forefront. A London, UK native, now based in Phoenix, Roo has 15 years of experience across tech, CPG and entertainment that started in television production at MTV and Endemol before evolving into marketing at several creative agencies in the UK and US. As a result, Roo has been shaped as a collaborative, curious and agile marketer that leads with empathy, advocacy and trust. Roo is an active volunteer for Adobe’s Asian Pacific Islander ERG and is passionate about fostering and uplifting diverse talent in tech and creative industries. When not strategizing and creating, her focus is on showing up fully for the key stakeholders that drive her purpose – her two sons and husband.