Jonelle Brown is an award-winning marketer and brand strategist with over 15 years’ experience working at top entertainment brands. She is the Director of Global Franchise Planning & Studio Marketing at Paramount. She is responsible for the development and execution of consumer products and marketing strategy for the Paramount studio business and Paramount Consumer Products & Experiences. Ms. Brown currently oversees consumer product marketing campaigns for movies like Mission: Impossible – Dead Reckoning, Teenage Mutant Ninja Turtles: Mutant Mayhem, PAW Patrol: The Mighty Movie and select anniversaries from the Paramount Catalog. Prior to this role, she was the Senior Manager of Nickelodeon Movies & Partner Marketing. She returned to Paramount after two years at Macy’s Parade & Entertainment Group. As the Manager of Brand Marketing & Campaign Strategy, she was responsible for the strategy, development, and execution of the on-site digital marketing and website creation for Macy’s national annual events, including the Macy’s Thanksgiving Day Parade and the Macy’s Fourth of July Fireworks. Earlier roles include Brand & Events Project Manager at Nickelodeon, where she oversaw branding of events at Nickelodeon like the Kids’ Choice Awards. She also led a successful experiential marketing exhibit for The Lion King’s 15th anniversary while at Disney Theatrical Group.