In a world where rapid evolution is the norm, Aarian J. Forman stands out as a visionary innovator and skilled problem-solver. His expertise in building leaders, solving complex issues, and crafting effective strategies to meet specific needs has earned him widespread respect as a thought leader on a range of topics, including business strategy and process, leadership, Historically Black Colleges and Universities, and marketing.
Currently, Aarian serves as the head of Sponsorships and Public Relations at The General Insurance®, where he oversees a diverse portfolio of partnerships that build awareness, drive consideration, and bolster confidence in the brand. He also manages the brand’s day-to-day reputation and has led successful partnerships with top-tier entities like Sports Illustrated Sportsperson of the Year Awards, Bleacher Report, BET, NRG Gaming Team, and Daymond “The Shark” John’s “Black Entrepreneurs Day.”
Aarian has also made significant contributions during his tenure at The General, having previously served as a Process Analyst and Social Media Specialist. His expertise and success in these roles played a critical role in developing operational functionality within the company’s new marketing organization and growing its social media presence.
However, Aarian’s passion for Historically Black Colleges and Universities (HBCUs) inspired him to co-found Xceleader, a 501(c)(3) non-profit organization with the goal of strengthening Black leadership within communities and workplaces. Xceleader has already impacted the lives of thousands of HBCU students and rapidly growing.
Aarian’s academic background includes two earned degrees in Business from Tennessee State University, which he completed in 2017 and 2018. Looking forward, he seeks to continue making a meaningful impact in both for-profit and philanthropic sectors and potentially, one day, in government.