Travonne “Tray” Edwards is a Copywriter for Wieden+Kennedy New York. He is also the co-founder of Count The Dings Podcast Network, and an NBA Analyst/writer for The Athletic.
Tray brings a background in Montessori education and sports journalism to his work at Wieden+Kennedy, which has opened up opportunities for him to lead storytelling for McDonald’s All American Games on social media.
During the COVID-19 pandemic, Tray’s passion for sports and social media led him to create the viral Twitter handle @NBABubbleLife, which detailed the lives of NBA basketball players in quarantine as they restarted their season in the Orlando “Bubble.” The account gained 100k+ followers in eight days, embedded itself into sports culture and conversations, and was featured by Forbes, NY Times, LA Times, NBA on TNT, and Sports Illustrated.
Since joining W+K, Tray has played an integral role in the agency’s teaching partnership at the Roc Nation School at LIU. His class, titled “The Best Ads Aren’t Ads,” uncovers the surprising ways creativity can come to life for brands. He’s also been a guest speaker for
the Duke Sports Business Conference and SportsBiz Camps, offering mentorship in sports media.
Tray is the founder of the Compton Creative Fair, which debuted last December to bring opportunity from the creative industry to his hometown community. He’s also demonstrated community mentorship in the social media space by releasing two E-books in 2023, dedicated to social media consulting and helping individuals grow their voice and personal brand.