Elevate is an intensive thought leadership event bringing into focus the most salient topics facing today’s leaders in the marketing, advertising, media and technology sectors, featuring conversations with some of the industry’s most influential voices.
The second installment of the 2018 Elevate series, Elevate: Creativity, will focus on how the Big Idea is evolving into the Long Idea.
Advertisers are obsessed with the Big Idea. But what is a Big Idea in today’s marketing world? Something novel that breaks through the noise and has a cultural impact? Or something with staying power that reveals its value over time?
At Elevate: Creativity Adweek editors and top creatives from the industry drill into the Long Idea on two fronts—how to do creative work that has a lasting impact on a brand, and how to do creative work that has a long-term positive effect on the world.
Join the conversation that will elevate the industry.
Find out more at AdWeek Elevate: Creativity.
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